August 1st, 2011 
Alex Surfing Board Surf
 NEW iPhone 4 Hard Case Cover Beach Surfer Surf Board $16.49 End Date: Thursday Feb-9-2012 5:25:29 PST Buy It Now for only: $16.49 |
 NEW iPhone 4 Hard Case Cover Beach Surfer Board Surf Girl Sunset $16.49 End Date: Thursday Feb-9-2012 5:25:35 PST Buy It Now for only: $16.49 |
 Oneill Surf Board Shorts Surfer Beach Pool Swim Wear 28 $24.99 End Date: Thursday Feb-9-2012 7:11:04 PST Buy It Now for only: $24.99 |
 Oneill Surf Board Shorts Surfer Beach Pool Swim Wear 31 $27.99 End Date: Thursday Feb-9-2012 7:11:04 PST Buy It Now for only: $27.99 |
 Oneill Surf Board Shorts Surfer Beach Pool Swim Wear $27.99 End Date: Thursday Feb-9-2012 7:11:04 PST Buy It Now for only: $27.99 |
 TWO WHEELS SKATEBOARD CASTER WAVE STREET SURFING BOARD COLOR RED $39.99 End Date: Thursday Feb-9-2012 8:14:04 PST Buy It Now for only: $39.99 |
 33 Inch Graffiti Print Body Board Boogie Surf $21.99 End Date: Thursday Feb-9-2012 8:16:18 PST Buy It Now for only: $21.99 |
 Blue Hibiscus Flowers 33 Inch Body Board Boogie Surf $23.99 End Date: Thursday Feb-9-2012 8:16:24 PST Buy It Now for only: $23.99 |
 TWO WHEELS SKATEBOARD CASTER WAVE STREET SURFING BOARD COLOR BLUE $39.99 End Date: Thursday Feb-9-2012 8:20:50 PST Buy It Now for only: $39.99 |
 STERLING SILVER SURFERS SURF BOARD CHARM WITH BOX CHAIN NECKLACE $17.50 End Date: Thursday Feb-9-2012 9:28:23 PST Buy It Now for only: $17.50 |
STERLING SILVER SURFERS SURF BOARD CHARM WITH BOX CHAIN NECKLACE $19.50 End Date: Thursday Feb-9-2012 9:28:23 PST Buy It Now for only: $19.50 |
STERLING SILVER SURFERS SURF BOARD CHARM WITH BOX CHAIN NECKLACE $27.50 End Date: Thursday Feb-9-2012 9:28:23 PST Buy It Now for only: $27.50 |
 Hurley Surf Embroidered Pocket Surfing Board Shorts Boys 20 $30.99 End Date: Thursday Feb-9-2012 11:41:21 PST Buy It Now for only: $30.99 |
 Hurley Surf Embroidered Pocket Surfing Board Shorts Boys 16 $30.99 End Date: Thursday Feb-9-2012 11:41:21 PST Buy It Now for only: $30.99 |
 SURFBOARDS BY BING FLORAL LIGHTWEIGHT LONG BOARD FIN SURF BEACH S S SHIRT SZ XL $19.95 End Date: Thursday Feb-9-2012 13:09:54 PST Buy It Now for only: $19.95 |
 surfing 1910 boys surf Boards Moana Hotel Pier Hawaii Stereoview $16.99 End Date: Thursday Feb-9-2012 13:44:42 PST Buy It Now for only: $16.99 |
 SURFING ART PRINT Long Board and Ford by Evelyn Drew $22.45 End Date: Thursday Feb-9-2012 13:45:50 PST Buy It Now for only: $22.45 |
 Ron Jon 66 Surf Board Autographed by Pro Surfer CJ Hobgood + Signed CJ Poster $325.00 End Date: Thursday Feb-9-2012 15:36:43 PST Buy It Now for only: $500.00 |
 NEW SURFING BOARD SURFER Toddler 4pc Quilt bedding set $92.12 End Date: Thursday Feb-9-2012 15:46:23 PST Buy It Now for only: $92.12 |
 NEW SURFING BOARD SURFER Toddler Bed in a Bag quilt set $199.99 End Date: Thursday Feb-9-2012 15:46:23 PST Buy It Now for only: $199.99 |
 PINK BLUE SURFING SURF BOARDS GIRL TWIN Bedding set $129.24 End Date: Thursday Feb-9-2012 15:46:24 PST Buy It Now for only: $129.24 |
 1960s Greek Maui model Surf board NICE 8 11 LOOK $487.50 End Date: Thursday Feb-9-2012 15:47:17 PST Buy It Now for only: $487.50 |
 NEW 70 Mojo Softboard Beginner Surfboard Foam Top Great Quality Value $210.00 End Date: Thursday Feb-9-2012 17:32:25 PST Buy It Now for only: $210.00 |
 Progressive 2011 Manta 149 Kite Surfing Board Kitesur $521.00 End Date: Thursday Feb-9-2012 18:54:08 PST Buy It Now for only: $521.00 |
 Progressive 2011 Triggerfish 130 Kite Surfing Board Ki $449.00 End Date: Thursday Feb-9-2012 18:54:16 PST Buy It Now for only: $449.00 |
 Surfboard Wax ID Book Surf Board Mr Zogs Mrs Palmers $29.95 End Date: Thursday Feb-9-2012 20:34:01 PST Buy It Now for only: $29.95 |
 Hawaii Waikiki Longboard Surfing Surfer Long Board Honolulu Hawaiian Hawaiiana $29.99 End Date: Thursday Feb-9-2012 21:02:31 PST Buy It Now for only: $29.99 |
NEW BOARD-TRAC STUDY IDENTIFIES LATEST TRENDS AMONG SURFERS
Trabuco Canyon, Calif. – September 1, 2009 – In his 2008 keynote address at the SIMA Surf Summit, one of Bob Hurley’s major points was that “companies need to relentlessly focus on consumers…they are our boss.” For endemic and non-endemic companies selling products to consumers interested in surfing or the lifestyle that surfing represents, you need to understand your target consumer. And, the nuances associated with that consumer. In Board-Trac’s current Annual Surf Report, published August 31st, 58.5% of the participants were between the ages of 21 – 40 years of age. This, once again supports the trend that we’ve been reporting for the past several years: the surf market is aging. What are the businesses and brands targeting this consumer doing to address this aging phenomenon and the growth that accompanies it? What are retailers doing to cater to the over 25 year old surf market? As a result of this aging market, over 58% indicated they ride both short and longboards. This may represent an opportunity for surfboard companies. The results of Board-Trac’s 2009 Surf Study also show that the attributes that appeal to female surfers in their selection of a board are very different than their male counterparts. Understanding these differences can lead to better and more strategic marketing campaigns and promotional materials. Overall, surf shops are the primary outlet for sales of wetsuits. However, did you know that females are more likely than males to purchase a wetsuit from a sporting goods store? Does your distribution strategy put your products in front of all your potential customers? Sales of clothes, shoes and accessories via the internet have increased 125% since 2006. Do brands and retailers have an internet strategy? And, in the past few years mass merchants and company branded stores are now competing for a share of the action sports consumer’s apparel dollar. What brands are your target consumers buying? Where are they buying? How often are they buying? And, how much are they paying? Companies targeting surfers or those influenced by the surfing lifestyle will find answers to all of these questions and much, much more in Board-Trac’s 2009 Annual Surfing Study. Bottom line, you need to understand your consumer in order to compete in this competitive market. The dynamics have changed in this once-cottage industry and now this surfing and surf lifestyle consumer is being sought by both endemic and non-endemic companies. The Board-Trac Surf Report is now available and is priced at $1,650 @ www.board-trac.com and click on E-store. Other studies available from Board-Trac include Skateboarding, Snowboarding, Quarterly Retail Reports and Size of Market Reports. For more information on Board-Trac’s research and consulting services, please contact Angelo Ponzi at 949-858-9095, e-mail angelo@board-trac.com, or visit the web site at www.board-trac.com . About Board-Trac Board-Trac® is the leading action sports marketing consulting and research company providing consumer and retail insights to companies selling products and services to consumers who participate or are influenced by action sports.
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