Nymph Skateboard

Surfing Board Surf

August 1st, 2011

Alex

Surfing Board Surf

WIND MONITOR for KITEBOARDING SAIL BOARD KITE SURFING
$34.95
End Date: Sunday May-20-2012 19:03:46 PDT
Buy It Now for only: $34.95

Mens BILLABONG Gray Board Surf Shorts Size 30
$16.00
End Date: Sunday May-20-2012 19:15:23 PDT
Buy It Now for only: $16.00

KR3W Crew KREW Plaid SKATEBOARDING Skate SURF Board SHORTS Men 26 XS Extra Small
$27.95
End Date: Sunday May-20-2012 19:17:48 PDT

men surf shorts new board shorts surfing shorts size 32
$32.00
End Date: Sunday May-20-2012 19:18:56 PDT
Buy It Now for only: $37.00

MENS SKY BLUE BOARD SWIM SURF HOLIDAY SHORTS LARGE L
$20.50
End Date: Sunday May-20-2012 19:19:08 PDT

NEW TRUE RELIGION MENS BOARD SHORTS SURF SWIMWEAR TRUNKS KHAKI BUDDHA TRM035
$47.49
End Date: Sunday May-20-2012 19:20:35 PDT
Buy It Now for only: $47.49

NEW TRUE RELIGION MENS BOARD SHORTS SURF SWIMWEAR TRUNKS BLUE BUDDHA TRM035
$47.49
End Date: Sunday May-20-2012 19:20:35 PDT
Buy It Now for only: $47.49

NEW TRUE RELIGION MENS BOARD SHORTS SURF SWIMWEAR TRUNKS BLUE FILMORE TM11FM
$52.24
End Date: Sunday May-20-2012 19:20:35 PDT
Buy It Now for only: $52.24

NEW TRUE RELIGION MENS BOARD SHORTS SURF SWIM TRUNKS PEACEFULL BUDDHA TM03PB
$47.49
End Date: Sunday May-20-2012 19:20:35 PDT
Buy It Now for only: $47.49

Aeropostale mens floral swim surf board shorts Style 7182
$24.99
End Date: Sunday May-20-2012 19:23:24 PDT
Buy It Now for only: $24.99

new surf shorts board shorts men shorts size 33
$32.00
End Date: Sunday May-20-2012 19:24:27 PDT
Buy It Now for only: $37.00

VOLCOM The DAWN FA Mod SURFING Cargo SURF Board SHORTS Swim MENS sz 36 Large NEW
$37.95
End Date: Sunday May-20-2012 19:24:46 PDT

men surf shorts new board shorts surfing shorts size 36
$32.00
End Date: Sunday May-20-2012 19:29:59 PDT
Buy It Now for only: $37.00

Slingshot Kiteboard Kite Surfing Surf Board Maui Fins 65 NICE
$81.00 (11 Bids)
End Date: Sunday May-20-2012 19:35:34 PDT

CLAY SMITH HORSEPOWER SURF BOARD METAL SIGN HOT ROD RAT WOODIE CAR NEW
$39.99
End Date: Sunday May-20-2012 19:39:40 PDT
Buy It Now for only: $39.99

NEW MENS YELLOW FLORAL PRINT SWIM SURF BOARD SHORTS SIZE XS S
$20.53
End Date: Sunday May-20-2012 19:48:09 PDT
Buy It Now for only: $20.53

Mini Boden boy jersey knit striped long surf board shorts 7 8 green blue
$15.49 (11 Bids)
End Date: Sunday May-20-2012 19:53:25 PDT

Surfing+Board+Surf Surfing Board Surf

NEW BOARD-TRAC STUDY IDENTIFIES LATEST TRENDS AMONG SURFERS

Trabuco Canyon, Calif. – September 1, 2009 – In his 2008 keynote address at the SIMA Surf Summit, one of Bob Hurley’s major points was that “companies need to relentlessly focus on consumers…they are our boss.” For endemic and non-endemic companies selling products to consumers interested in surfing or the lifestyle that surfing represents, you need to understand your target consumer. And, the nuances associated with that consumer.   In Board-Trac’s current Annual Surf Report, published August 31st, 58.5% of the participants were between the ages of 21 – 40 years of age.  This, once again supports the trend that we’ve been reporting for the past several years: the surf market is aging.  What are the businesses and brands targeting this consumer doing to address this aging phenomenon and the growth that accompanies it?  What are retailers doing to cater to the over 25 year old surf market? As a result of this aging market, over 58% indicated they ride both short and longboards.  This may represent an opportunity for surfboard companies.    The results of Board-Trac’s 2009 Surf Study also show that the attributes that appeal to female surfers in their selection of a board are very different than their male counterparts. Understanding these differences can lead to better and more strategic marketing campaigns and promotional materials.   Overall, surf shops are the primary outlet for sales of wetsuits.  However, did you know that females are more likely than males to purchase a wetsuit from a sporting goods store?  Does your distribution strategy put your products in front of all your potential customers?   Sales of clothes, shoes and accessories via the internet have increased 125% since 2006.  Do brands and retailers have an internet strategy?  And, in the past few years mass merchants and company branded stores are now competing for a share of the action sports consumer’s apparel dollar.   What brands are your target consumers buying?  Where are they buying? How often are they buying?  And, how much are they paying?    Companies targeting surfers or those influenced by the surfing lifestyle will find answers to all of these questions and much, much more in Board-Trac’s 2009 Annual Surfing Study.   Bottom line, you need to understand your consumer in order to compete in this competitive market. The dynamics have changed in this once-cottage industry and now this surfing and surf lifestyle consumer is being sought by both endemic and non-endemic companies.   The Board-Trac Surf Report is now available and is priced at $1,650 @ www.board-trac.com and click on E-store. Other studies available from Board-Trac include Skateboarding, Snowboarding, Quarterly Retail Reports and Size of Market Reports.   For more information on Board-Trac’s research and consulting services, please contact Angelo Ponzi at 949-858-9095, e-mail angelo@board-trac.com, or visit the web site at www.board-trac.com .   About Board-Trac Board-Trac® is the leading action sports marketing consulting and research company providing consumer and retail insights to companies selling products and services to consumers who participate or are influenced by action sports.

Be Sociable, Share!